Guinevere Ellis · 6 November
Your mind is a superb sat nav.
It has one small problem. It's still set to an address you moved out of years ago.
The directions are flawless. Every turn makes sense. It just keeps taking you back to the same place.
Go for the bigger client, and you hear it: "Turn around where possible."
Raise your prices: "Recalculating."
Think about leaving the job: "You have arrived at your destination." You haven't.
Nothing is wrong with the driving. You're following very good directions to the wrong place.
I call it False Logic®. A false conclusion you have mistaken for a fact. Your brain then reasons perfectly from it, and builds you a flawless argument for staying exactly where you are.
So I built a short diagnostic that shows you the address it's still heading for.
Ten questions. It only takes a couple of minutes, and you'll find out exactly what's going on.
Take it here: [quiz link]
Satellite signal not required.
There is someone on your team you never interviewed.
No CV. No references. Not one appraisal in twenty years.
And yet they sign off every big decision you make.
They turned down the bigger client before you'd finished reading the email.
They told you January would be a better time to raise your prices. That was three Januarys ago.
They have very firm views on what people like you can charge.
They are persuasive, they never take a day off, and they have never once shown their working.
As a former Head of Finance, I'd have had them in my office by lunchtime.
I call it False Logic®. A false conclusion you have mistaken for a fact. Your brain then reasons perfectly from it, and builds you a flawless argument for staying exactly where you are.
So I built the appraisal they've been avoiding.
Ten questions. It only takes a couple of minutes, and you'll find out exactly what's going on, and who has really been running the place.
Take it here: [quiz link]
No HR department required.
You are paying for a subscription you don't remember signing up for.
It doesn't appear on your bank statement. I've looked. Old habits.
But it renews every morning, and it costs you more than anything else you pay for.
The fee you didn't charge.
The job you didn't go for.
The idea you parked until things calmed down. Things have not calmed down.
Nobody remembers agreeing to the terms. Nobody has ever found the cancel button.
As an accountant, my advice on any subscription is simple. If you can't justify it, stop paying it.
First you have to find it. I call it False Logic®. A false conclusion you have mistaken for a fact. Your brain then reasons perfectly from it, and builds you a flawless argument for staying exactly where you are.
So I built a short diagnostic to find yours.
Ten questions. It only takes a couple of minutes, and you'll find out exactly what's going on.
Take it here: [quiz link]
No free trial. You've had that for years.
{{contact.first_name}},
Your mind is a superb sat nav.
It has one small problem. It's still set to an address you moved out of years ago.
The directions are flawless. Every turn makes sense. It just keeps taking you back to the same place.
Go for the bigger client, and you hear it: "Turn around where possible."
Raise your prices: "Recalculating."
Think about leaving the job: "You have arrived at your destination." You haven't.
Sound familiar?
Nothing is wrong with the driving. You're following very good directions to the wrong place.
I call it False Logic®. A false conclusion you have mistaken for a fact. Your brain then reasons perfectly from it, and builds you a flawless argument for staying exactly where you are.
When we start examining those conclusions, they're often based on very little actual evidence.
So I built a short diagnostic that shows you the address it's still heading for.
Ten questions. It only takes a couple of minutes, and you'll find out exactly what's going on.
[ Take the False Logic® Diagnostic ]
Guinevere
P.S. Satellite signal not required. Just answer with what you actually do, not what you think you should do.
My pick
Her enemy has always been "being realistic". It says what the House stands for, nobody else in her market owns it, and people are happy to type it in public.
Told your goals are unrealistic? Good. Comment UNREALISTIC and I'll send you the details of the House of the Extraordinary.
Fits her Ruler brand. Short, bold and easy to spell.
Building something bigger than a job? Comment EMPIRE.
Ties to The Mind Director™ and Directing Reality. Looks natural in a LinkedIn comment.
Ready to direct your reality? Comment DIRECTOR.
Your example. Strong for founders and business people, a little more corporate.
Ready to be the one who makes it happen? Comment RAINMAKER.
Short, playful and suits her British humour.
Fancy being a mogul by 5pm? Comment MOGUL.
From her own line: "unavailable for a Plan B". A strong filter for serious people.
Unavailable for a Plan B? Comment UNAVAILABLE.
Raise what you ask for, in 14 days. Then let the numbers follow.
You can't guarantee a bigger salary in 14 days. Nobody honest can.
But your pay is the result of decisions: what you believe you're worth, what you ask for, and what you stop accepting. Those can all change in 14 days.
For 14 days, Guinevere points her mind at yours. She finds the False Logic® behind the number you've settled for, and helps you direct your mind towards a bigger one.
You open your books on day 1. You close them on day 14. Then you compare.
By day 14, they should feel it: less second-guessing, less apologising for the price, and a clear number they can say without flinching.
You may not have a new payslip in 14 days. You will have the evidence of what changed, and the number you're going after next.